Do you want to take your bookie business to the next level? If that’s the case, you need to look into a omni-channel PPH solution, which will allow you to operate your business anywhere in the world.
A typical PPH bookie solution will allow you to open a single website. You’ll also need to handle all of the deposits and payouts on your own, which doesn’t work well when marketing online.
It’s fine to offer credit to people you know, as it’s likely they’ll pay up on collection day. However, when you target bettors online that you don’t know, receiving deposits upfront is much more ideal.
What is an Omni-Channel Sportsbook Solution
- Wallet: Your clients can open an account through a centralized platform that will allow them to manage payments and place bets with ease across multiple product channels.
- Accessibility: Your players will be able to bet online, through telephone, on mobile devices or even in a brick-and-mortar establishment if that’s legal where you reside.
By setting up an omni-channel sportsbook solution, you’ll be able to offer multiple product lines.
For example, you could have multiple betting websites, but your players will be able to use the same log-in credentials to access all of your websites and they’ll have access to their funds.
When you’re running a big gambling business, omni-channel is the way to go. You can funnel your players to different products, such as a sportsbook, racebook and casino.
There are benefits to this. You may want to run a sportsbook where your players aren’t required to deposit or complete KYC regulations. This is the typical set-up for a local bookie with local clients.
However, when you start marketing online, you may want to have another website that requires all of your players to follow KYC regulations as well be able to deposit funds prior to betting.
You can also run a retail shop using a omni-channel sportsbook solution. Your retail players would need to open an account and they’d have access to the retail and online sportsbook.
In today’s sports betting industry, customers expect the best service and technology. A normal PPH service is great for small to medium-sized bookies, but big businesses will want an omni-channel solution in order to connect their players to all of their products with one centralized account.
You need to consider if you need an omni-channel solution because the costs are going to be a lot more than a traditional PPH service and it may be overkill as a new bookie with limited clientele.
Many omni-channel sportsbook providers also offer enterprise solutions. A number of the biggest sportsbooks utilize these services to power their online and retail betting businesses.
As a sportsbook owner, one of the most important decisions you’ll make is what PPH service to go with. Choosing poorly will have negative consequences and could put your business in jeopardy.
Make sure you research all of your options and then make the best decision based on your budget and the size of your sportsbook. Just make sure the service offers all of the features you need.
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