Many regular pundits like being up to date with what is happening in the regional or global gambling industry. Developments like player transfers and injuries influence them while betting at a pay per head sportsbook. Here is the latest sports gambling news in the United States.
The Number of Radio Listeners Who Engage in Sports Gambling Is Higher Than That of Television Viewers
Cumulus Media is one of the biggest radio networks in the country. It has 413 radio stations in 86 markets. The network announced its collaboration with WynnBET a few days ago, and it will make the sports gambling application accessible to more than 250 million listeners.
Early last week, Cumulus commissioned several studies that MARU/Matchbox run. They revealed that the number of TV viewers who like wagering on sports is less than that of AM/FM listeners.
For example, about 42 percent of listeners place online sports wagers while 28 percent of viewers bet. Also, 52 percent of listeners are interested in betting, unlike 28 percent of TV viewers.
About 64 percent of listeners know at least one online sports betting site, while only 53 percent of viewers can name a brand. Between January and March this year, sports gambling firms placed TV adverts worth $153 million and spent $4 million on radio adverts. Even so, the Cumulus discovery shows that radio stations will make more sports betting adverts in the future.
Michael Harrison, the Talkers magazine's publisher and editor, stated that radio is mysterious and it lacks a box office. So, he is always skeptical about individuals or organizations that conduct research and claim they have hard figures. The magazine has covered radio talks for more than three decades.
It is fascinating how a radio listener is more likely to bet than a TV viewer despite bookmakers spending more money on television adverts. Michael pondered about Cumulus Media's report and admits that it might be true as many sports diehards often listen to local radio stations compared to TV channels.
The media's study points this out as irregular viewers have a higher probability of gaining interest in online sports gambling compared to “light” AM/FM radio listeners. Surprisingly, the figures change in regular viewers and radio listeners.
Play-by-Play on Radio
Cumulus Media also focused on the Nielsen/Scarborough scores. The radio network compared sports broadcasts with the likelihood of TV viewers and radio listeners to place sports bets.
Generally, people who tune in to play-by-play on the radio are more attracted to sports gambling than those who watch sports broadcasts on television. They are twice more likely to be regular punters.
Harrison said that there might be a huge overlap between listeners and viewers. But, you don't get visual feeds of sports events while listening to radio stations.
So, listeners are interested in getting live updates rather than watching games for pleasure. Such individuals are more susceptible to betting as they get clear data.
The study revealed that 50 percent of listeners might have placed online wagers while 85 percent of the listeners are likely to be intrigued with sports betting.
DraftKings and FanDuel Are Leading
Cumulus Media's report states that DraftKings and FanDuel are popular among AM/FM listeners. Still, their popularity can increase. About 22 percent of the respondents stated that DraftKings comes to their minds when they think about sports gambling apps, 19 percent think about FanDuel, while 8 percent like BetMGM.
Over 50 percent of the people who the radio network surveyed were from all American states that have legalized sports betting. Still, they don't know any bookie operator.
Regular radio listeners know more bookmakers than TV viewers. Harrison believes that radio listeners will continue following the latest press releases from various bookies.
